Improve Patient Satisfaction by Engaging Employees

17 Oct, 2014     admin

While patient satisfaction is undeniably important, it is essential to direct some of your efforts to promote employee engagement as well. Your employees have a large impact on the success of your practice and their level of engagement will be reflected in your business. Employees want to feel valued and have opportunities to grow, which are two things that can be fostered by an inclusive company culture.

Creating a supportive environment for these factors can also lead to an increase in high-quality patient care. Although the tactics involved may vary by organization, they will be aimed at achieving the same goals.

The Patient/Employee Connection

Patient engagement is essential for customer satisfaction. In addition to promoting business success, patient engagement has also been shown to improve treatment compliance. So how can businesses or healthcare providers meet the needs of their clients? One important strategy is through the engagement of their employees.

This is important because in most businesses, it is the network of employees who are involved in most of the face-to-face interactions with clients. This is true at all types of healthcare sites and it can leave a significant impression. Although some of the most important patient engagement takes place with the physician, the overall experience of the patient is influenced by the entire staff. The encounters that take place with employees should serve as a means to learn about the needs of the patient and meet these needs with exceptional service.

Engaging Employees

There are numerous ways to engage employees within the structure of your organization. Most of these strategies do not require any financial investment but they do involve well-planned and focused effort. A few methods that can be used to enhance employee engagement include:

  • Communication

Effective communication that promotes open expression for everyone in the establishment can serve to supports a feeling of inclusion and equality. This communication should be used to recognize the value that each employee adds to the business and involving everyone in company events and activities.

  • Recognition

While most organizations focus on the goals of the company as a whole, they often fail to recognize the individual and team efforts that have gone into achieving those goals. Celebrating the contributions made by members of your practice can foster a sense of appreciation, which will aid in promoting the core values of your business.

  • Openness

Showing respect for your employees through honest communication can help alleviate worries and sharpen focus. You can’t hold your employees accountable for meeting goals and challenges unless you tell them the truth about their performance. It may not always be a pleasant experience but it is typically beneficial in the long run. This can also involve asking for input from your employees.

  • Address Low Performance

Employees take notice when coworkers are disengaged and performing poorly. Failing to address this type of behavior can lower morale and motivation from the rest of your team. Bolstering the performance of your weakest links can boost the experience in your organization on every level.

  • Personal Connection

Building personal connections with your employees can demonstrate a sense of caring rather than an “all business” approach. Let your staff know that you see them as people and not just employees.  Taking a few moments each day to develop personal connections with your employees is one of the most effective ways to create a positive work environment.

  • Gratitude

The simple act of saying thank you can be a very powerful and uplifting motivator. Make sure your message of gratitude points out a specific skill or talent of a staff member. Putting it down in writing can be especially impactful as you seek to engage employees.

Being an exceptional healthcare organization requires a team effort that is developed over time. An engaged company culture is the result of engaged leaders that recognize the broad advantages of this type of environment and are willing to put in the commitment necessary to achieve it. For more information about how to improve your healthcare organization contact us today.

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